... by Julia Sylla
At Parachute Strategies, we’re just finally sweeping up the tinsel after a lovely holiday season. Settling back into our regular routine is a relief after the giddy whirl of November and December. That said, there’s one vestige of the season that we’re likely to keep around until June or July. Don’t worry – you won’t come into to our office, this summer, to find a fusty old tree shedding sad, brown needles all over the floor. What you may find, though, is a lovingly maintained collection of corporate holiday cards.
Yes. Corporate holiday cards. We have a penchant for them and think that you ought to, as well.
1. The corporate holiday card is an opportunity to associate your brand with something iconic. Most of the time, you strive to adhere to your brand guidelines and maintain congruity. When you’re putting together your holiday card, though, you get to inject something new into the mix: the holiday. Obviously, you don’t want to break your brand altogether, but if you bend it for the sake of a really charming holiday card, people will respond positively. Plus, if you do a good job of associating it with that wonderfully catching, ooey-gooey feeling of the holidays, you could actually give your brand a nice, little boost.
Specimen 1 : "Jones Architecture Holiday Card," 2014, by Parachute Strategies
This piece plays with the typography of the Jones Architecture logo and inserts a quiet holiday joke into their established brand.
2. You really get to play up your values. Your values as a business should be the backbone of your marketing efforts. In many of your communications, though, your values may not get to be in the spotlight. Not so with the holiday card! This is a great time to play up your values and remind people what you’re all about.
"Norman Rockwell Meets the Sound of Music," 2007, Isobel Design
Every year, Isobel Design produces a card featuring a hilarious group photo of their staff. In so doing, they highlight that they value their team, who in turn value each other.
Holiday mailing, 2011, by Monnet Design.
This piece illustrates the charitable giving efforts of Monnet Design with clever graphics and low-budget execution: printed in one color on cheap craft paper, it demonstrates that the focus was on channeling funds to charity rather than to the company’s holiday card.
3. A holiday is a great excuse to get in touch. Holidays are the great unifiers. If you need an excuse to reach out (and sometimes you sorta do) a holiday is a great one.
Corporate Holiday Card from Checkerboard Ltd., year of design and designer unknown
This beautiful card makes such a great impression that its recipients would immediately forgive anyone for a year of radio silence.
4. People love getting real mail. Most mass mailings qualify (unfortunately) as “junk mail.” If you put some personal effort into your holiday card, it will not be junk mail. People will really appreciate receiving it. It will mean, to them, that somebody out there was thinking about them long enough to write their name in a card…which actually takes more effort to coordinate than one might expect.
Interview Christmas Card, 1980
The recipient of this card never had a more fulfilling trip to the mailbox.
Just in case you missed the boat, last year...
There happen to be many holidays that occur beyond the November – December season. Imagine how delightful it would be to receive a valentine from your web developer or a Diwali card from your accountant. How about a Fourth of July greeting from your insurance agent: “Thinking of you and reminding you to hose down your roof this Independence Day?” Delightful! Pick a holiday and make an impression!
To see more of our favorite corporate holiday cards, visit our Pinterest board: Holiday Card Inspiration