Portland Bureau of Transportation

Scope: Brand name and visual identity development, graphic design, photo shoot coordination, photo manipulation, copywriting

Parachute-Strategies_PBOT_graphic-design

In 2018, Parachute designed the logo for PDX WAV, a program to connect wheelchair-accessible vehicles with those who need them.

Parachute-Strategies_PBOT_coupon_PDX-WAV

We also designed various collateral for the PDX WAV program, including their coupon book.

Parachute-Strategies_PBOT_Postcard_NW-Pa

For the NW Parking Open House in 2019, we designed this postcard.

Parachute-Strategies_PBOT_bus-line-adver

For the NW Parking program, we designed the advertisement for their party announcing a new bus line.

Parachute-Strategies_PBOT_graphic-design

In 2019, Parachute designed a flyer for the the NW Portland Bike Parking and Shared Parking program promoting a bike parking fund.

Parking Kitty_edited

In the spring of 2017, we developed the brand and designed all associated graphics for Parking Kitty, a smartphone application developed by the Portland Bureau of Transportation that can be used to pay for street parking. (Photo courtesy of Portland Bureau of Transportation Parking Division)

Move Ambassador T-Shirt

At the end of 2017, PBOT moved offices to allow their permanent location in downtown Portland to be remodeled. We were enlisted to design eye-catching T-shirts for the Bureau's "Move Ambassadors": point-people coordinating the logistics of the move. We took a chance, designing something a little out of the ordinary, and they ended up loving it!

NW Parking Project Brochure (inside)

In 2016, we produced a number of materials for PBOT's NW Parking Project, the goal of which is to encourage use of alternate modes of transportation to help manage demand for parking in NW Portland. This brochure not only explained the effort, but also functioned as an order form -- residents and employees of the district could use it to order free tools and resources to make walking / biking / busing easier.

NW Parking Project Brochure (cover)

In addition to providing layout services for this project, we also coordinated a photo shoot for PBOT with the special goal of capturing local character that is typically not found in stock photography.

Billboard

This billboard, which promoted use of public transit in Portland's central east side, was visible to drivers headed east as they got off the Morrison Bridge.

NW Parking Project Annual Report

At the end of the 2017 fiscal year, we worked with members of the NW Portland Parking Project to publish their annual report. We helped organize the year's statistics into a document that tells a story about the demand for parking and PBOT's work to alleviate that demand fairly and inventively. The custom graphics we produced for this piece take it a step further, distilling information so that it can be easily absorbed by the reader.

Bike Amenity Renderings

Our first project with PBOT was to provide them with renderings of new bike amenities they were proposing to install along Naito Parkway and Hawthorne Street. Using sketches provided by the client, we illustrated the future bikeways and superimposed the illustrations onto photographs of the streets where they would be installed.

Parachute Strategies Marketing and Strategic Planning logo

1428 SE 19th Avenue

Suite 201

Portland, OR 97214

503.475.8529

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