American Cancer Society Portland Hope Ball Pro Bono Project
Parachute Strategies is proud to have provided four years of marketing planning and implementation services to the Portland Hope Ball, the local fundraising gala of the American Cancer Society. To learn more about our motivation to support the American Cancer Society, please take a moment to read Gwen's blog post, "For the love of Leslie: why I volunteer for the American Cancer Society."
Scope of Work: Logo and brand design, collateral package design, social media implementation, website content management
Parachute Strategies designed a clean, modern logo for the 2015 Portland Hope Ball, working closely with event staff to meet the needs and requirements of multiple sponsors.
Parachute Strategies coordinated with independent website developer Shelly Caldwell (Toolbox4Healthcare) to build a WordPress website for the 2015 Portland Hope Ball. Shelly did the heavy lifting in terms of coding while Parachute Strategies provided copy-writing, graphic design, and project management services.
Parachute Strategies designed an array of collateral materials for the 2015 Portland Hope Ball, including a set of virtual save-the-dates and invitations. The VIP invitation, pictured here, features the logo and supporting graphics -- a sparkling, gold tire-track motif that nods at the event's venue, a Portland area automotive museum -- we designed for this year's event.
In 2015, one of the goals of the Hope Ball marketing committee was to ramp up the event's social media presence. We added three networks to the Hope Ball's social media cavalcade, which now includes Facebook, Twitter, Instagram, and LinkedIn. We also developed several series of graphic templates, exemplified by this sponsor appreciation graphic, to add visual appeal to outgoing content.
This is a graphic we created for the Portland Hope Ball's "Did You Know?" social media campaign, which pairs interesting facts about the impact of the American Cancer Society with a donor appeal.
Another series of graphics Parachute Strategies, developed for Portland Hope Ball's 2015 social media push, showcased the motivations of high-profile Hope Ball supporters and volunteers.